Snapchat and Facebook /Instagram are are among the most popular social media platforms in the world, although catering to totally different age demographics.
- Facebook is the biggest social media network with 3.1 billion monthly active users (as of Dec 2023), while Snapchat came in 9th place with 750 million.
- 20.3% of Snapchat users are under 18 years old, while its biggest clientele or 38.9% are from the 18 to 23 age group
- The biggest percentage or 31.6% of Facebook’s user base are aged 25 to 34 years old
- India has dominated both Facebook and Snapchat in terms of user count
- Among only 750 million users worldwide, Snapchat’s advertising reach is at an impressive 654 million
If you are targeting college going students in the age group 18 to 22, Snapchat is among the best platform. However if you are targeting millenials, Facebook / Instagram are the best platforms. Also the campaign optimization capabilities are among the best in Facebook / Instagram.
At Trilokana Marketing we manage paid campaigns across multiple channels for clients including Snapchat, Facebook and Instagram. Do contact us if you are interested to know more.
More information related to comparison between Snapchat and Facebook can be read here.