How To generate 500% increase in leads through organic traffic within six months.

Problem Statement
1) A leading Fintech client wanted to increase organic leads by 2x in six months
2) Client was actually seeing a decline in organic traffic because of intense competition
At Trilokana Marketing we offered a solution with a two pronged approach.
1) Increase organic traffic to the website
2) Improve conversion rate in the website.2. 1. 1.Increase Organic traffic approach
1) Analyze Search Console data
2) Keyword Analysis
a) identify keywords with maximum search volume
b) Long tail keywords
3) Competition Analysis
a) Keyword gap analysis
b) Content gap analysis
Update Keywords, Meta tags, Meta description, add relevant long form content on the website to drive improvement in ranking
Ensure Research content is visible on the site and crawled by Google across all formats
Youtube Video SEO optimization to drive more referral / Organic visitors.
Setup tracking
— Rank movement analysis on a weekly basis
— CTR of each keyword
2. Improve conversion rate
— Identify landing pages which have high conversion rate
— Leverage analytics to identify pages where you get more new users
— Add forms in the scroll and footer so that more people sign up
— Add internal links to most converting pages
— Orchestrate the movement of people across the site towards pages which drive new registration
— Tracking on a daily and weekly basis

Result
Within six months the organic traffic went up by 4x.
Website started ranking for 60K keywords from 15k keywords six months back.
Long tail keywords contribute 70% of the traffic
Conversion rate on the website increased by 2x and the overall organic leads increased by 8x.
Branded traffic share decreased from 26% to 20%

Tools Used

1) Google Analytics

2) Google Webmaster tools

3) SEMRUSH

4) Screaming frog

5) Ahrefs