Types of SEO keywords
According to SEMRUSH analytics there are four types of keywords on which the entire SEO traffic can be analyzed.
With SEO there are 4 types of keywords:
- Navigational intent: Users are looking for a specific page, like a login page (e.g. “SBI Mutual Fund login”).
- Informational intent: Users are looking to learn something about a topic (e.g. “what is Digital Marketing, What are Mutual Funds”).
- Commercial intent: Users are looking to research before making a purchase decision (e.g. “best Mutual Fund to Invest”).
- Transactional intent: Users are looking to complete an action, usually a purchase (e.g. “How to invest in SBI Mutual Fund”).
But which type of keyword is the best?
Each website should ideally try to target each type of keyword intent, though what that split looks like will depend on the products or services and the overall content strategy.
However the content should be structured in such a way that we reach customers in every stage of the funnel i.e. Awareness, Engagement and Purchase.
Contact Us if you plan to define a robust content strategy and get it implemented.