Google has rolled out impression share data for Local Service Ads (LSAs). Local Service Ads(LSAs) a big hit with offline retailers across industries both small and large
Impression share is the percentage of times your ad shows up compared to the total number of times it could potentially appear.
Benefits of Local Search Ads (LSAs)
Here are some of the potential benefits of local search ads:
- Get more store visits. Local search ads can mean that you don’t miss out on foot traffic near your location.
- Get calls. Local search ads may include an option for users to call your locations. They use the phone number of the featured business location.
- Help customers learn more about your business. Local search ads link to your business’ location page, which includes information such as store hours, address, customer reviews, and photos.
A lot of offline retail stores execute Paid Local Search Ads campaigns to increase store visits. In a situation where the store inventory is integrated, the customer will be able to know whether a particular item is available in the nearest store.
If you have multiple stores then managing independent accounts would be tough. In such a situation tools like Hootsuite, SingleInterface can be used.
To know more about Local Search Ads, read this article https://support.google.com/google-ads/answer/3246303?hl=en
At Trilokana Marketing, we help optimize and manage your local search ads. Contact us if you are looking for a solution.
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