SEO Case Study-B2B Software client
About the Client
The client is a leading software development company working in the highly competitive and advanced AWS ( Amazon Web Services) Serverless space. The client is based out of Bangalore.
The main objective of the clients is to get more leads on the website through organic search. We worked extensively on SEO, and internal linking to increase awareness and engagement to drive sales.
Objective
To get more visitors onto the website from developed markets and generate more leads.
Sub-Objective
- Increase the number of keywords ranked
- Improve the ranking for high volume keywords
- Increase organic traffic and sales
- To showcase the company as a thought leader in this space
List of Activities
- Challenging task as Amazon websites themselves rank for keywords related to AWS
- Existing website detailed analysis
- Identify product strengths
- Competition analysis
- Identify top high volume 50 keywords to optimize
- Lots of FAQ articles in blogs of how to implement various activities.
- Standardized Meta tags, description and Keywords for all pages
- Increased number of relevant content pages from 6 to 60
- Tools Used – Google Search Console, Google Analytics , Screaming Frog and SEMRUSH
- Extensive internal linking to direct users from the Blog pages to the article pages.
- Setup “Call to Action” at many relevant places
- Extensive Offpage Activit
Achievements
- Significant number of keyword are ranked in the US market
- Increase in no of keywords ranked from almost zero to 3100 keywords within a span of six months
- Significant improvement in keyword ranking in top 10. from 0 keywords in top 10 to 105 keywords in top 10 in less than 6 months
Organic traffic is still in single digits on a daily basis. As a next step we are working on improving the ranking of the keywords updating content on the website and also offpage activities.
Caveats
- The impact of SEO depends on competition. In a highly online competitive industry like this, it takes atleast three months before we start seeing the impact of the SEO work
- The blog articles rank the most and generate maximum traffic. From the blog we redirect users to the main sections on the website.
- In some keywords with less competition, we saw the impact within three weeks.
Are you planning to increase your organic traffic, do contact us at krishna@trilokana.com or call us at 7760225959