SEO Case Study - EdTech client
About the Client
The client has an advanced online mobile app for students of Class X Maths and Science catering to the CBSE board and also the Karnataka state board.
A large part of the signups was coming through paid campaigns and offline events. The objective was to increase awareness, generate more downloads, signups and finally purchases. We worked extensively on the SEO front for the website to increase awareness and accordingly get more downloads.
Objective
To get more visitors onto the website and then drive app downloads.
Sub-Objective
- Increase the number of keywords ranked
- Improve the ranking for high-volume keywords
- Increase organic traffic and sales
List of Activities
- Challenging task as the CBSE keyword is a highly competitive keyword online
- Existing website detailed analysis
- Identify product strengths
- Site architecture has been modified
- Competition analysis
- Identify the top high-volume 50 keywords to optimize
- Blog creation and constant updates.
- Standardized Meta tags, descriptions and Keywords for all pages
- Increased the number of relevant content pages from 6 to 60
- Tools Used – Google Search Console, Google Analytics, Screaming Frog and SEMRUSH
- Modify page layout to increase engagement i.e. time spent on the website
- Extensive Offpage Activity
At Trilokana Marketing we provide end-to-end digital Marketing solutions to increase brand awareness, work on lead generation or drive sales. Contact us at krishna@trilokana.com or call us at 7760225959
Achievements
- 3x increase in no of keywords ranked from 200 to 100 within a span of eight months
Significant improvement in keyword ranking in top 10. from 19 keywords in top 10 to 200 keywords in top 10 in less than 1 year.
- 13x increase in organic traffic i.e. from 300 organic visitors to 4k organic visitors monthly.
- 13x increase in organic traffic i.e. from 300 organic visitors to 4k organic visitors monthly.
Caveats
- The impact of SEO depends on competition. In a highly online competitive industry like this, it takes atleast three months before we start seeing the impact of the SEO work
- In this case for the keyword CBSE we still rank lower. However for the keyword related to Karnataka State Syllabus Science and Maths, the website ranks in the top 5 for most keywords.
- In less competitive industries, the impact can be seen within three weeks.
Are you planning to increase your organic traffic, do contact us at krishna@trilokana.com or call us at 7760225959