Author name: Krishna Nandigam

Driving Growth and Visibility: A Strategic SEO Journey for a B2B Fintech SaaS Leader This case study explores how a data-driven SEO strategy significantly increased brand awareness and lead generation for a leading provider of the Autonomous Finance Platform (AFP) for Fortune 500 Companies in North America and EMEA. Client Challenge: The client aimed to […]

Types of SEO keywords According to SEMRUSH analytics there are four types of keywords on which the entire SEO traffic can be analyzed. With SEO there are 4 types of keywords: Navigational intent: Users are looking for a specific page, like a login page (e.g. “SBI Mutual Fund login”). Informational intent: Users are looking to

Snapchat and Facebook /Instagram are are among the most popular social media platforms in the world, although catering to totally different age demographics. Facebook is the biggest social media network with 3.1 billion monthly active users (as of Dec 2023), while Snapchat came in 9th place with 750 million. 20.3% of Snapchat users are under

Google has rolled out impression share data for Local Service Ads (LSAs).  Local Service Ads(LSAs) a big hit with offline retailers across industries both small and large Impression share is the percentage of times your ad shows up compared to the total number of times it could potentially appear. Benefits of Local Search Ads (LSAs)

Meta has announced that starting in 2024, all political advertisers will also have to disclose when they use AI or other digital techniques to create or alter a political or social issue ad in certain cases. This applies if the ad contains a photorealistic image or video, or realistic sounding audio, that was digitally created

Electioneering leverages the most advanced marketing tools to drive awareness and Telangana Election is nothing less. Although the traditional media channels like Print, TV, Radio, Leaflets, Vans, Hoardings have been leveraged extensively by each of the political parties, this is probably the first time the amount of spend through organised digital channels like Google Ads,