Case Study- Edtech
The Client is a new age Education Company, founded and run by IIM Alumni providing customized online tuitions from Class 4th to 10th. In Feb 2020 they had around 20 offline centers.
With the impact of Pandemic, the client had decided to leverage Digital extensively to drive sales for their online tuition program. At Trilokana Marketing we were involved right from strategy to execution of Digital Marketing campaigns to drive sales
- The Client is a new age Education Company offering online tuition and coaching to students of classes 4 to 10. AMS has students from all over India, touching the lives of thousands of students
- Target 500 new subscriptions per month.
- Achieved 200 new paid sales per month
- Website ranks for 250+ keywords
Trilokana Marketing focused on the following objectives
- Increase Awareness
- Engagement with the product
- Finally Sales
Core Focus Areas
- SEO
Revamped their website from a single page architecture website to a multi page website
Page layout redefined to improve the page speed
Site URL structure re-defined from the perspective of crawl depth
Keyword Analysis
Identify keywords with max search volume
Long tail keywords
Competition Analysis
Keyword gap analysis
Content gap analysis
- Paid advertising
Facebook Ads
Google Ads ( both search and display) - Engagement
Setup mailer automation
Remarketing campaigns
Setup tracking
- Rank movement analysis on a weekly basis
- CTR tracking of each keyword
Improve conversion rate
- Identify landing pages that have high conversion rate.
- Leverage analytics to identify pages that get more new users.
- Add forms in the scroll and footer so people sign up quickly.
- Add internal links to the site.
- Control user movement to pages that drive new registration.
Focus on Keywords
- Update Keywords, Metatags, Meta description.
- Ensure content is visible on site and crawled by Google.
- Youtube Video SEO to drive referral / Organic visitors.
- Organic traffic up zero to 100 visitors daily within six months.
- Long tail keywords contribute 50% traffic.
- Conversion rate on website doubled, leads up 6x.