Linkedin Ads Case Study -MedTech client
About the Client
The Client is a leading Telemedicine Software provider with clients spread across the globe. The objective was to increase awareness , generate leads and drive sales.
A large part of sales were generated through referrals and there was a requirement to scale up sales. The market is huge and the price point was affordable globally. The target was to reach a mix of developed and developing countries for their Telemedicine product.
Objective
Twofold objective. Increase awareness and simultaneously drive leads and sales
Sub-Objective
- Increase awareness to at least 1 lakh relevant audience every month
- Generate high-quality leads
- Optimize for sales.
List of Activities
- Detailed Product analysis
- Competition Analysis
- Online Media channel identification
- Linkedin for targeted reach
- Facebook for targeted reach at a very low cost. Higher frequency of reach at same cost.
- Budget Planning and allocation
- Landing page creation
- Identify target audience across roles, companies and size of the organizations
- Landing page creation
- Lead form creation
- Creatives for the campaign.
- Integration with CRM (in this case Hubspot) or daily download of leads
- Social Media Management – Atleast 2 posts every week very relevant to the targeted topics
- Reporting
- Daily report
- Weekly review.
Achievements
- Reached 6 lakh relevant people through Facebook and Linkedin together.
- Executed video ads to improve awareness and educate about product functionality
- Targeted campaigns based on email database.
- Generated 214 leads in 15 days at an average cost of Rs 2500/- per lead.
- Setup automated engagement plan for 2 weeks
- Over 22 leads are in final closure stage.
- Constant optimization to reduce irrelevant leads.
- Updating the creatives once every two weeks till the message is fine-tuned.
Stage 2
- Identified relevant markets beyond India
- Initiated campaigns targeting South Africa and South East Asian Countries
- Constant learning as pricing is much higher in these countries compared to India
Caveats
- The cost per lead and final conversion to sale depends on many factors like product, competition, awareness, need for the product etc. In a highly online competitive industry like this, it takes atleast three months before we start seeing the impact of our campaign i.e. sales.
- Constant optimization in terms of messaging and creatives is required
Are you planning to optimize your online campaigns, do contact us at krishna@trilokana.com or call us at 7760225959