Zero to 1.5 million monthly visitors in less than an year

 To overcome these challenges, we implemented a comprehensive SEO strategy focused on improving The Client’s search visibility, both nationally and locally. Our approach involved targeted keyword research, content optimization, local SEO improvements, and technical enhancements. 

1. In-Depth Keyword Research

We began by conducting a thorough keyword analysis to identify search terms with strong intent and relatively low competition. We targeted keywords around generic medicines, specific health conditions, and treatments, ensuring we captured both transactional and informational traffic. 

 Actions Taken: 

• Identified high-intent keywords like “affordable generic medicines,” “buy generic drugs online,” and specific medicine names.
• Prioritized keywords with a balance of high search volume and lower competition.
• Mapped keywords to key product pages, blogs, and FAQs to capture relevant traffic.

2. On-Page SEO Optimization

We optimized The Client’s product and service pages to improve rankings for targeted keywords. This included updating title tags, meta descriptions, headers, and improving the overall content structure for better user experience and engagement. 

Actions Taken: 

• Optimized product pages for specific medicine names and medical treatments, aligning with search intent.
• Enhanced internal linking to boost keyword rankings and improve site navigation.
• Added keyword-rich alt texts to images and optimized page speed for better performance across devices.

3. Local SEO Enhancements

Since The Client operates 150+ multiple stores across India, local SEO was crucial to boost visibility for users searching for nearby pharmacies. We optimized their Google My Business listings, incorporated local keywords, and built a consistent NAP (Name, Address, Phone) profile across directories. 

Actions Taken: 

• Optimized Google My Business profiles for all store locations, adding accurate details and high-quality images.
• Incorporated location-based keywords in service pages and blog content to capture local search queries.
• Built citations on relevant medical directories and improved local backlink profile.
• Leverage tools like Hootsuite, Singleinterface to get a single MIS

4. Content Strategy & Blogging

We developed an SEO-driven content calendar to address common healthcare-related queries and showcase the benefits of generic medicines. Blog topics ranged from “The Benefits of Switching to Generic Medicines” to “How to Save on Prescription Medications.” 

Actions Taken: 

• Generated content for 2000+ medicines and 4000+ molecules. Took the content live in a phased manner.
• Published blogs targeting long-tail keywords and common customer queries about healthcare and medicines.
• Focused on building content around frequently asked questions about generic drugs, driving both informational and transactional traffic.
• Created content for specific health conditions, linking them to relevant medicines offered by The Client.

5. Technical SEO Improvements

Our team performed a detailed technical audit of The Client’s website to address any underlying issues that could impact performance. This included improving site speed, and mobile-friendliness, and fixing broken links and crawl errors.

Actions Taken: 

• Improved website speed by optimizing images, leveraging browser caching, and minimizing code.
• Fixed 404 errors, broken links, and improved overall site architecture for better crawlability.
• Ensured the website was mobile-friendly, crucial for users searching for medicines on the go.