Online Cakes as a category is a highly competitive category in the online space. From an organic traffic perspective, the largest portal FnP’s organic traffic was at least 100 times more than our clients.

We implemented a fully integrated digital marketing strategy, combining SEO, social media, paid ads, and email marketing to drive traffic, engage customers, and ultimately increase sales.

1. Search Engine Optimization (SEO)

We optimized WarmOven’s website with targeted keywords, improved site architecture, and implemented a blog strategy focusing on cake trends, occasionspecific ideas, and dessertrelated content.  

Actions Taken:

• • Conducted keyword research for transactional and informational queries.
  • Optimized product pages with SEOfriendly titles, meta descriptions, and structured data.
  • Created blog posts targeting popular search terms such as “best birthday cakes” and “custom cakes for weddings.” 

2. Social Media Marketing

We leveraged WarmOven’s social media presence to engage with potential customers and promote seasonal offers. We created visually appealing content and ran targeted campaigns on Instagram and Facebook to capture attention. 

Actions Taken: 

• • Developed a social media content calendar focused on visually rich posts and usergenerated content.
  • Launched paid ad campaigns targeting specific demographics interested in celebrations, events, and food.
  • Engaged influencers to promote WarmOven’s offerings during key holidays and festivals. 

3. Paid Advertising (Google & Social Media Ads)

To drive immediate sales, we set up a combination of Google Ads and paid social media ads. We focused on highconversion keywords and used dynamic retargeting to show ads to users who had previously visited the website. 

Actions Taken:

• • Created Google Search Ads for highintent keywords like “order birthday cakes online” and “sameday cake delivery.”
  • Set up Facebook and Instagram ads with carousel formats to showcase product variety.
  • Implemented dynamic retargeting to bring back visitors who abandoned carts or browsed without purchasing.

4. Email Marketing & Retargeting

We built an email marketing strategy to engage customers who had previously ordered from WarmOven. These emails included special offers, product recommendations, and seasonal promotions. 

Actions Taken: 

• • Developed personalized email campaigns featuring discount codes, holiday promotions, and product launches.
  • Implemented cart abandonment emails to recover lost sales.
  • Launched retargeting campaigns for users who visited the website without completing purchases. 

5. Conversion Rate Optimization (CRO)

To ensure a seamless purchasing process, we optimized WarmOven’s website for a better user experience. This included simplifying the checkout process, adding clear callstoaction, and improving mobile performance.

Actions Taken: 

• • Simplified navigation and improved mobile responsiveness to enhance usability.
  • Streamlined the checkout process to reduce cart abandonment.
  • Tested different CTAs and landing page designs to improve conversions.