13x increase in SEO traffic
for an EdTech client
SEO Case Study
About the Client
The client offers a cutting-edge mobile app designed for Class X students, providing comprehensive support in Maths and Science. The app is tailored to meet the curriculum requirements of both the CBSE and Karnataka state boards.
Client Objective
CBSE online related keywords are very competitive with few millions of websites which are focused on these keywords.
The objective was to get more paid subscriptions for the mobile app at a very optimal cost.
Our Solution
To boost paid subscriptions for the mobile app cost-effectively, we focussed on a dual approach of SEO and Conversion Rate Optimization (CRO). Enhance SEO by targeting relevant keywords and optimizing content to improve search rankings and drive organic traffic. Implement CRO strategies such as streamlined user journeys, compelling CTAs, and A/B testing to increase conversion rates. Monitor analytics to refine tactics and ensure every step is designed to maximize subscriptions while minimizing cost.
SEO Strategy Implementation
A comprehensive SEO approach addressed key website optimization areas:
- Website Migration : Migrated the website to WordPress platform to enable more content indexability and accordingly more organic traffic.
- Keyword Research:Â In-depth research identified high-intent keywords related to CBSE, NCERT, Karnataka State Education Board and the student needs. This ensured the website targeted search terms with strong conversion potential.
- Technical SEO Audit:Â Utilizing tools like GTMetrix, Google Search Console, we conducted a thorough website analysis to identify and address technical issues. Â Improved website loading speeds for both mobile and desktop users.
- On Page:
- Standardized Metadata:Â Optimized meta tags, descriptions, and keywords for all pages, ensuring clarity and relevance.
- Strategic Linking: Mapped pages to targeted keywords and strengthened the website’s internal linking structure.
- Anchor Text Optimization:Â Aligned anchor texts with the high intent keywords.
- Content Optimization:
- Existing content:Â Optimized to target the identified keywords.
- New content generation:Â Targeted informational and transactional intent keywords with a exclusive team of 5 resources. 200+ new content pages added in three months.
- Off Page:
- Backlink Clean-up:Â Removed irrelevant and harmful backlinks to improve website authority.
- Tools Used:Â Ahrefs, Google Search Console, Bing Webmaster tools, SEMrush, Moz
Conversion Rate Optimization
- App Redesign – Convert the app to a Freemium model. The first chapter is free for the student. After that to access all the modules, become a paid subscriber.
- Continuous Engagement – Leverage Push Notification, email, SMS and setup marketing automation based on user behaviour.
- Website Redesign – Modify page layout to increase engagement i.e. time spent on the website
- Updated Subscription Models – offering enticing subscription plans that appealed to potential users
Results / Achievements
- Significant improvement in keyword ranking in top 10. From 19 keywords in top 10 to 200 keywords in top 10 in less than 1 year.
- 13x increase in organic traffic i.e. from 300 organic visitors to 4k organic visitors monthly
- No of user registrations from organic traffic increased from 0 to 600 every month.
- No of paid subscribers increased to 50 every month.
At Trilokana Marketing we provide end-to-end digital Marketing solutions to increase brand awareness, work on lead generation or drive sales. Contact us at krishna@trilokana.com or call us at 7760225959
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Caveats
- The impact of SEO depends on competition. In a highly online competitive industry like this, it takes atleast three months before we start seeing the impact of the SEO work
- In this case for the keyword CBSE we still rank lower. However for the keyword related to Karnataka State Syllabus Science and Maths, the website ranks in the top 5 for most keywords.
- In less competitive industries, the impact can be seen within three weeks.
