30x increase in organic traffic
for a Software client
The Client
The client is a leading technology solutions provider specializing in software development, cloud services, and IT consulting. With expertise in Amazon Web Services (AWS) and React JS, they deliver scalable, innovative solutions tailored to various industries, helping businesses optimize operations, enhance digital presence, and drive technological growth.
The objective
The challenge for the client is standing out in a highly competitive tech market and acquire new clients. They need to effectively communicate their expertise in Amazon Web Services (AWS), React JS, and custom software development while building trust with potential clients. Additionally, scaling marketing efforts and generating qualified leads is essential for sustained growth.
Techpearl’s objective is to generate qualified leads through targeted digital marketing strategies, focusing on developed markets. By highlighting their expertise in Amazon Web Services (AWS) and React JS, they aim to attract businesses seeking advanced, scalable software solutions and cloud services.
AWS and Mobile App Development are highly competitive online categories, with millions of articles available. The client’s main objective was to generate more leads via organic search. To achieve this, the team focused on on-page SEO, off-page SEO, and internal linking strategies. These efforts aimed to improve website visibility, increase user engagement, and ultimately drive more qualified leads.
The Solution / Our Approach
Detailed Website and Competition AnalysisÂ
To compete with Amazon’s dominance over AWS-related keywords, we conducted a thorough analysis of the existing website to identify product strengths and areas for improvement. A detailed competition analysis helped us understand the landscape and formulate a competitive strategy.
Keyword Optimization and SEO Migration
We identified 50 high-volume keywords and 5,000+ long-tail keywords to target. The website was migrated from Wix to WordPress, allowing for better SEO indexing and crawling. This transition enabled us to improve search visibility and performance.
Content Development and SEO Hygiene
Long-form articles in the US writing style were developed around main keywords, along with shorter articles and FAQ blogs focused on implementation and long-tail keywords. SEO hygiene was ensured by standardizing meta tags, descriptions, and keywords across all pages.
Tools and Internal Linking Strategy
Utilizing tools like Google Search Console, Google Analytics, Screaming Frog, and SEMRUSH, we optimized site performance. Extensive internal linking from blog posts to articles was implemented to increase user engagement and time spent on the website.
The ResultÂ
10 to 105 – No of keywords ranking below 10 . Overall, organic keywords increased by 30x in 6 months. 
10X increase in organic traffic in six monthsÂ
The total keywords for which the website ranked increased to 3000 from a meagre 100. With a significant increase in organic traffic, the overall number of relevant high-quality leads increased.Â
50% traffic from developed marketsÂ
The largest traffic source is the US and Developed countriesÂ
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