500% increase in leads through
organic traffic within six months.
About the Client
The Client is a prominent player in the Indian financial services sector, offering a range of stock broking and investment solutions. They provide comprehensive services for equity trading, wealth management, and financial advisory, leveraging technology to deliver efficient and user-friendly trading experiences.
Client Objective
Discount brokers have created a challenge for traditional financial service players by attracting new customers with lower fees and streamlined services, forcing established firms to adapt and upgrade their strategies.
The client’s objective is to increase paid subscribers in the competitive financial services market by leveraging digital marketing. This includes using targeted campaigns, optimizing online presence, and employing data-driven strategies to attract and engage potential subscribers effectively.
Our Solution
At Trilokana Marketing, we offered a solution with a four-pronged approach. First, we aimed to increase organic traffic to the website through targeted SEO and content strategies. Second, we focused on improving the conversion rate by optimizing website design and user experience. Finally, we streamlined the user registration process for greater efficiency and ease.
Increase Organic Traffic Approach
- Analyze Search Console Data: Begin by reviewing data from Google Search Console to understand current performance and identify areas for improvement.
- Keyword Analysis:
- Identify Keywords with Maximum Search Volume: Focus on high-volume keywords to drive substantial traffic.
- Long-Tail Keywords: Incorporate specific, long-tail keywords to target niche audiences and improve relevancy.
- Competition Analysis:
- Keyword Gap Analysis: Identify keywords your competitors rank for that you do not.
- Content Gap Analysis: Analyze competitors’ content to discover topics and formats missing from your own site.
- Website Optimization:
- Update keywords, meta tags, and meta descriptions to align with the identified keywords.
- Add relevant long-form content to enhance website depth and improve rankings.
- Ensure research content is visible and properly crawled by Google across all formats.
- YouTube Video SEO: Optimize videos to increase referral and organic traffic from YouTube.
- Setup Tracking:
- Conduct rank movement analysis on a weekly basis to monitor changes in keyword rankings.
- Track the click-through rate (CTR) for each keyword to measure engagement and effectiveness.
Tools used include Google Analytics, Google Webmaster Tools, SEMRUSH, Screaming Frog, and Ahrefs.
Improve Conversion Rate
- Identify High-Conversion Landing Pages: Determine which landing pages have the highest conversion rates to understand what works best.
- Leverage Analytics: Use analytics tools to identify pages that attract more new users and assess their performance.
- Optimize Forms: Place sign-up forms in the scroll and footer areas of the website to increase accessibility and encourage more sign-ups.
- Add Internal Links: Link to high-converting pages from other parts of the site to direct traffic to pages with higher conversion potential.
- Guide User Movement: Strategically guide users across the site towards pages that drive new registrations, ensuring a seamless user journey.
- Track Performance: Monitor conversion metrics on a daily and weekly basis to assess effectiveness and make necessary adjustments.
Result
Within six months the organic traffic went up by3x.
Long tail keywords contribute 70% of the traffic
Conversion rate on the website increased by 3x and the overall organic leads increased by 8x.
Organic traffic increased by 3x
The website started ranking for 60K keywords from 15k keywords six months back.
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