Online Reputation Management
In today’s world, customers of e-Commerce websites/ New product online purchasers, Prospective job applications are spending significant amount of time researching about the company and the product before taking the decision. Increasingly mobile app downloads are also influenced by Appstore reviews.
In such a situation Online Reputation Management (ORM) is a basic necessity and imperative for all companies. There are situations where virality of a particular negative news can completely decimate the brand. At Trilokana Marketing we manage our clients online presence across all social media channels, product review sites, employee review sites, Google My Business, forums and many more.
ORM is heavily dependent on the type of company. For a B2C company the scale of team required for ORM would be significantly higher relative to a B2B company. In most situations the ORM team also works with the PR ( Public Relations ) team to ensure that there is convergence of information that is being conveyed.
At Trilokana Marketing we have managed the ORM for multiple software companies.If you are planning to hire an agency for managing your ORM, contact us.
Find case studies where our team could significantly alter the perception of the brands.
FAQs - Frequently Asked Questions
Online Reputation Management (ORM) is the practice of monitoring, influencing, and maintaining the perception of a brand or individual on the internet. It involves actively managing online reviews, social media mentions, and search engine results to protect and enhance a positive reputation. In this article, we will explore the importance of online reputation management and its key components.
Building Trust and Credibility: A positive online reputation helps build trust and credibility among potential customers or clients. People are more likely to engage with businesses or individuals that have a strong and favorable online presence.
Influencing Purchase Decisions: Online reviews and ratings heavily influence consumers’ purchasing decisions. Managing and maintaining a positive reputation can significantly impact the perception of your brand and drive sales.
Crisis Prevention and Management: A proactive approach to online reputation management allows businesses to detect and address potential reputation issues before they escalate into full-blown crises. Effective management can help mitigate negative impacts and maintain brand trust.
Attracting Talent and Partnerships: A positive reputation not only attracts customers but also potential employees and business partners. People want to associate with reputable and trustworthy individuals or companies.
Online Monitoring: Regularly monitor online platforms, including social media, review sites, forums, and news outlets, to keep track of mentions and discussions related to your brand or name.
Review and Feedback Management: Respond promptly and professionally to online reviews and feedback, both positive and negative. Addressing customer concerns and resolving issues publicly showcases your commitment to customer satisfaction.
Content Creation and Promotion: Develop and promote positive and informative content across various online channels. This includes creating engaging blog posts, videos, and social media content that highlights your expertise and values.
Search Engine Optimization (SEO): Optimize your online presence to ensure positive content ranks higher in search engine results. This pushes down negative or irrelevant content, making it less visible to potential customers.
Active Engagement: Regularly engage with your audience on social media platforms, responding to comments and messages promptly. Show transparency, empathy, and a willingness to address concerns.
Proactive Crisis Management: Have a plan in place to address potential reputation crises. Respond swiftly and effectively to mitigate any negative impact on your brand.
Monitor Brand Mentions: Use monitoring tools to stay informed about brand mentions, industry trends, and customer sentiment. This allows you to take timely action and maintain a positive reputation.
Encourage Positive Reviews: Request satisfied customers to leave positive reviews on reputable review platforms. This helps counterbalance any negative feedback and boosts your overall reputation.
Online Reputation Management is a vital aspect of maintaining a positive brand image and influencing the perception of businesses or individuals in the digital landscape. By actively monitoring and engaging with online platforms, addressing customer feedback, and promoting positive content, you can proactively shape and protect your reputation. With effective online reputation management, businesses can build trust, attract customers, and maintain a favorable position in the competitive online environment.
ORM is heavily dependent on the type of company. For a B2C company the scale of team required for ORM would be significantly higher relative to a B2B company. In most situations the ORM team also works with the PR ( Public Relations ) team to ensure that there is convergence of information that is being conveyed.
At Trilokana Marketing we have managed the ORM for multiple software companies. If you are planning to hire an agency for managing your ORM, contact us.