Trilokana Marketing’s solution for the client focused on a comprehensive strategy, beginning with increasing awareness through SEO and paid ads optimization.

It also included marketing automation, CRM setup for lead management, boosting engagement with the product, establishing a telesales setup, and ultimately driving sales.

1. Identify High-Conversion Landing Pages 

• • Focus on landing pages with higher conversion rates and optimize them for better user engagement and signups. 

• • Use analytics tools to identify which pages attract the most new users and optimize for conversions. 

2. Improve User Experience with Forms

• • Add forms in the scroll and footer areas of the site to encourage quick sign-ups and capture leads more efficiently. 

• • Add internal links to guide users through the site and direct them to high-value pages that promote new registrations. 

3. Optimize SEO Elements

• • Update keywords, metatags, and meta descriptions to improve search visibility. 

• • Ensure all content is visible and easily crawled by Google for better SEO rankings. 

• • Revamped the website from a single-page architecture to a multi-page site, improving page speed and crawl depth. 
  • Did detailed keyword research and created 60+ new relevant content pages

4. Leverage Video SEO

• • Use YouTube video SEO to drive referral and organic traffic to the website, expanding reach beyond traditional search. 

5. Paid Advertising and Engagement

• • Implemented Facebook and Google Ads, contributing significantly to new user acquisition. 

• • Long Tail Keywords contributed to 75% of the total traffic

• • Mailer automation and remarketing campaigns enhanced frequent user engagement. 

Results 

• Achieved 200 new paid sales per month 

• Website ranks for 700+ keywords with one year of SEO activity 

• Conversion rate on website doubled, leads up 6x. 

• Long tail keywords Contribute up to 75% of traffic