How We Reduced Telegram Ads Cost per Follower from 0.50 TON to 0.06 TON

Overview

In this case study, we’ll explore how Trilokana Marketing optimized a Telegram ads campaign for a leading NEET Edtech Telegram Channel, reducing the Cost per Follower (CPF) by over 88% — from 0.50 TON to just 0.06 TON.

Through data-driven targeting, channel optimization, and creative testing, our team transformed a moderately performing Telegram Ad campaign into a highly efficient, scalable acquisition channel.

The objective

The main objective was simple yet challenging:

Increase the number of qualified Telegram followers while reducing the cost per action (CPA) and cost per follower (CPF). Post that we also track the Cost Per Sale (CPS)

Key goals:

Achieve lower CPA below 0.10 TON
Scale up daily followers to 200 per day from 20 a day
Improve engagement and CTR across campaigns

📊 Initial Performance Analysis

At the beginning of the campaign, the ads were generating good visibility but lacked conversion efficiency.

Baseline Metrics (Before Optimization):

Cost per Follower (CPF): 0.50 TON
CTR (Click-Through Rate): 1.8%
Average Spend: 10 TON per week

The high CPF indicated that the ads were reaching users but not converting effectively — meaning the ad messaging, targeting, or channel mix needed refinement.

🧠 Strategy & Approach

Our optimization process followed a structured three-phase strategy:

1️⃣ Audience & Channel Refinement

Conducted performance segmentation to identify which Telegram groups delivered the lowest CPA.
Removed low-performing channels and focused budgets on top 10 high-engagement Telegram groups.
Introduced interest-based ad sets targeting specific education-related audiences.

2️⃣ Creative & Copy Optimization

Tested new ad formats: Text-based and image creatives emphasizing urgency (“Join Before Enrollment Ends”).
Optimized CTA language to match audience psychology (“Start Your Free Learning Now”).
Implemented A/B testing for ad headlines and thumbnails to maximize CTR.

3️⃣ Continuous Monitoring & Budget Reallocation

Weekly performance tracking with real-time dashboards.
Shifted 35% of ad spend from underperforming campaigns to high ROI segments.

📈 Results: Dramatic Cost Efficiency Improvement

Pre-Optimization

After implementing these changes, the results spoke for themselves.

Post Optimization

Metric	Before Optimization	After Optimization	% Improvement
Cost per Follower (CPF)	0.50 TON	0.06 TON	🔻 88%
CTR (Click-Through Rate)	1.8%	2.7%	⬆️ 50%
CPA (Cost per Action)	0.12 TON	0.05 TON	🔻 58%
Total Followers Added	10+ a day	100+ a day	⬆️ 370%
Budget Utilized (TON)	10 TON	50 TON (scaled)	⬆️ 5x

These improvements allowed the campaign to scale rapidly while maintaining a low CPA, proving that smart optimization beats heavy ad spend.

💡 Key Insights

Audience Segmentation Matters: Smaller, niche Telegram groups often deliver higher engagement at a lower cost.
Creative Refresh Increases CTR: Rotating visuals every 10 days helped sustain ad fatigue and improve performance.
Weekly Data Analysis: Real-time monitoring helped us make quick adjustments, keeping CPA consistently below 0.06 TON.

🧾 Tools & Techniques Used

Telegram Channel Analytics for audience performance tracking
Excel Sheets Dashboards for weekly CPA/CTR comparisons
TON Statistics Tracking for ad spend validation
UTM-based Campaign Analysis integrated into Telegram link analytics

📢 Client Feedback

“The Trilokana team has been outstanding in optimizing our Telegram campaigns. Within weeks, our follower acquisition cost dropped drastically, and engagement skyrocketed. Highly recommended for scalable ad results!”

— Channel Owner, Leading NEET EdTech firm

🔮 Conclusion

This case study proves that strategic weekly optimization and audience insight can reduce ad costs dramatically while boosting engagement and conversions.

By applying advanced targeting, creative testing, and budget reallocation, Trilokana Marketing successfully brought down the cost per follower from 0.50 TON to 0.06 TON, and scale from 10 followers to 200 followers per day achieving one of the most efficient Telegram ad performances to date.

💬 Want to Reduce Your Telegram Ad Costs Too?

Trilokana Marketing specializes in Telegram Ads, Social Media Growth, and CPA Optimization. Whether you’re a business, influencer, or community, we can help you grow faster — for less.

👉 Get a Telegram Ad Audit Today at just Rs 4000/-

Visit: www.trilokana.com

Related Case Studies

Integrated Marketing EdTech

The client has an advanced online mobile app for students of Class X Maths and Science

SEO Foodtech

The Client is a leading online Bakery with 40 cloud kitchens present in 10 cities.

SEO B2B Software

The client is a leading software development company working in the highly competitive and advanced AWS