Ultimate guide for Google Search Console Metrics

Google Search Console helps you monitor how your site performs in Google Search.

 

1. Impressions

Shows how many times your website appeared in search results. 

• Doesn’t require a click to count.
• Useful for understanding visibility and keyword reach. 

2. Clicks

How many times users clicked your site’s link from search results. 

High impressions but low clicks? You may need to improve your title and meta descriptions. 

3. Click-Through Rate (CTR)

CTR = Clicks / Impressions × 100 

This shows how compelling your listings are in search results. 

🎯 A CTR above 3% is considered strong for most industries. 

4. Average Position

Represents your average ranking in Google Search. 

• Lower numbers are better (1 is top position). 
• This is keyword-dependent and can fluctuate daily. 

Use this to monitor SEO effectiveness for core keywords. 

5. Top Queries

These are the actual search terms people used to find your site.
This helps you: 

• Refine content strategy 
• Identify content gaps 
• Prioritize keyword optimization 

6. Top Pages

Which of your site’s pages get the most visibility and traffic from Google. 

Analyze these for: 

• Page titles 
• Metadata 
• Internal linking
  So you can replicate success across similar content. 

7. Core Web Vitals

Part of Google’s Page Experience update, these are: 

• Largest Contentful Paint (LCP) – loading speed 
• First Input Delay (FID) – interactivity 
• Cumulative Layout Shift (CLS) – visual stability 

Improving these metrics boosts rankings and user experience.

At Trilokana Marketing, we run these reports weekly or monthly for our clients to assess the performance of our social media presence across Linkedin and other channels.  

To understand these metrics and identify ways to improve our metrics, schedule a meeting.