Telegram Ads has quickly become a powerful platform for businesses and channels looking to reach highly engaged audiences. When launching campaigns, you can choose the Euro Advertising Cabinet, which comes with unique targeting capabilities and specific country availability.
As of 20th September 2025, Telegram EUR Cabinet for advertising is available only in India, Russia, Belarus, Kazakhstan, Uzbekistan, India, Indonesia, Turkey, and LATAM.
💶 Euro Advertising Cabinet
The Euro account is most relevant if you are promoting in markets like Russia or Uzbekistan. Within this account, you’ll find two primary types of targeting:
- Target Users – Focused on reaching specific audiences.
- Target Channels – Focused on promoting within selected Telegram channels.
⚠️ Important: You cannot combine both targeting methods in a single campaign.
Targeting Options in Euro Accounts
- Geotargeting – Choose users based on country or city. Currently, ads can be targeted to India, Russia, Belarus, Kazakhstan, Uzbekistan, India, Indonesia, Turkey, and LATAM.
- Language – Display ads only to users who have a certain app language selected (e.g., Russian speakers with Russian set in Telegram).
- Topics & Interests – Target based on major public channels users are subscribed to (sports, tech, fashion, etc.).
- Channel Audience – Reach subscribers of specific channels across their entire subscription base.
- Device Types – Segment ads for iOS, Android, Desktop, or Mobile.
- Exclusions – Exclude users by interest, block certain channels, or avoid sensitive categories like politics.
- Channel Language & Theme – Focus on channels with specific publishing languages or themes.
- Target Channels – Add up to 100 specific channels by username (without @ or links).
This flexibility makes the Euro cabinet well-suited for advertisers aiming to run localized, interest-based campaigns.
📌 New Targeting Flexibility in India
When running campaigns in India, advertisers now have two targeting options:
Option 1: User Location + Specific Public Channels
- The ad will reach only users with Indian geo when they enter the listed public channels.
Option 2: User Location Only
- The ad will reach only users with Indian geo across all public and private channels.
This dual targeting choice allows advertisers to fine-tune their campaigns depending on whether they prefer reach within selected communities or across the broader Telegram ecosystem.
⚖️ When to Choose Euro Cabinet
Choose the Euro Cabinet if you want to:
- Run campaigns in India, Russia, Belarus, Kazakhstan, Uzbekistan, Indonesia, Turkey, or LATAM.
- Target by geo-based segmentation for precise audience reach.
- Use interest-based and channel-specific targeting.
- Have control over language, device, and channel exclusions.
🚀 Final Word
Telegram Ads gives you multiple ways to reach a highly engaged audience. The Euro Advertising Cabinet is a strong choice for advertisers seeking localized targeting, detailed segmentation, and control over campaign delivery. With its availability across multiple countries and new targeting flexibility in India, it offers a powerful way to reach the right users at the right time.
At Trilokana Marketing, we specialize in setting up and optimizing Telegram Ads campaigns for businesses across industries. From strategy to execution, we ensure maximum reach and ROI. Contact us today if you’re planning to launch or improve your Telegram Ads campaign.
Are you planning to run Telegram ads, at Trilokana Marketing we can help. Checkout our Manpower Pricing for various services
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