Telegram continues to expand its advertising ecosystem, giving creators, businesses, and arbitrage marketers more flexibility than ever. With the Stars account, Telegram introduces a unique way to pay for advertising using its internal currency — Stars. This new system directly connects monetization (through paid posts and content) with promotion inside Telegram Ads.
In this guide, we’ll cover everything you need to know about the Stars cabinet: how it works, how to earn and buy Stars, setting up ads, and practical schemes for using Stars effectively.
⭐ What is the Stars Cabinet in Telegram Ads?
Telegram Ads now offers three different types of accounts for running ads:
- Euro Account – funded with euros.
- TON Account – funded with Toncoin (TON cryptocurrency).
- Stars Account – funded with Telegram’s internal currency, Stars.
The Stars cabinet is special because it is linked to Telegram’s monetization tools. If you publish paid content, users can unlock it by paying in Stars. These Stars then flow into your balance and can be reinvested into Telegram Ads for promotion.
This creates a self-sustaining cycle: earn from your audience → reinvest earnings into promotion → grow your audience further.
💡 How to Earn Stars with Paid Publications
Creators can earn Stars directly inside Telegram using paid publications.
Example Scenario:
You run a career coaching channel. You publish:
“5 hidden job portals where recruiters actively hire. Unlock the list for 200 Stars.”
- Subscribers purchase access to your paid post.
- You earn Stars, which go into your balance.
- After collecting enough Stars (e.g., 500+), you can use them for ads.
This model reduces reliance on agencies or external funding sources — you can run ads simply by monetizing your content.
👉 Pro Tip: 1 Star ≈ €0.02 (when used for ads). Keep this in mind when setting post prices.
🛠️ Setting Up Ads with the Stars Account
Step 1: Create Paid Content
- Go to your channel.
- Select a post → tap the three dots.
- Choose Make content paid.
- Set the price in Stars (e.g., 100 Stars).
Step 2: Fund Your Stars Cabinet
- Stars earned from paid content go into your account.
- You can then transfer them into Telegram Ads Stars cabinet.
Step 3: Launch Ads
- Choose ad creatives.
- Select targeting options (limited compared to Euro accounts).
- Set CPM (minimum 50 Stars or €0.92 per 1000 impressions).
- Run your campaign.
📊 How Ads Work in the Stars Account
- No Geotargeting → Ads show worldwide, except Germany.
- Targeting by Channels Only → Select which Telegram channels to target.
- Frequency Capping → Control how often the same user sees your ad.
- AI Moderation → Ads are auto-checked. Non-standard ads (provocative copy, all caps, even affiliate-style content) often pass.
This makes Stars accounts faster and easier for arbitrage testing, but less precise than Euro accounts.
💸 Buying Stars: Methods and Costs
Stars can be obtained in three ways:
- Apple/Google Pay – Convenient but most expensive (due to high platform fees).
- Telegram Premium – Easier, mid-range in terms of pricing.
- Fragment (Best Method) – Buy Stars at the cheapest rate using TON.
Official Pricing:
- $0.013 per Star – For content creators (when selling paid posts).
- $0.02 per Star – When spending Stars on Telegram Ads.
👉 Buy Stars here: Fragment Stars.
⚠️ Note: You cannot directly top up the Stars Ads cabinet. Stars must first be earned through paid content or transferred via purchased paid posts.
🔄 Example Advertising Scheme Using Stars
Let’s say you want to promote a fitness channel:
- Create a paid post:
- “Full 7-day workout plan PDF — 120 Stars.”
- Purchase the content from another account to transfer Stars.
- Wait 21 days (Stars become usable).
- Launch ads for your channel using Stars balance.
- Ad creative example:
- “Free workout guide: How I lost 5 kg in 10 days — join now!”
This cycle allows you to grow traffic organically while testing arbitrage funnels.
✅ Key Takeaways
- The Stars cabinet is Telegram’s most accessible advertising option for creators.
- Stars are earned through paid content and can later be reinvested in ads.
- No geotargeting – only channel-based targeting is available.
- Stars cost $0.013 when earned but $0.02 when used for ads.
- Buying via Fragment is the most cost-effective method.
📌 Conclusion
Telegram Ads with the Stars account bridges the gap between content monetization and promotion. Whether you’re a creator looking to reinvest your earnings or a marketer testing new traffic sources, Stars offer a low-barrier, flexible way to advertise.
Are you planning to run Telegram ads, at Trilokana Marketing we can help. Checkout our Manpower Pricing for various services
You can check our Successful Case Study and Blog Articles
Blog Articles
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