CPHI is not just another industry trade show — it’s a global platform where pharma, biotech, and healthcare leaders converge to discover innovation, forge partnerships, and drive business. If you’re exhibiting or attending, you already know: being present isn’t enough — being prepared is everything.
There are over 100+ moving parts we’re managing across creative, strategy, and execution. From email workflows and landing pages to digital assets, automation, compliance, and testing—every pixel, every click, every call-to-action is under the lens.
The global pharma stage is set. The question is — Is your brand ready to stand out?
At Trilokana Marketing, we specialize in creating impactful, conversion-focused collaterals designed to turn heads and drive business at events like CPHI.
Here’s what your CPHI marketing kit should include:
🎯 1. Branding & Booth Collateral
Your booth is your frontline. It’s what people see before they ever meet you — and first impressions matter.
Must-Have Creative Assets:
Booth Design & Backdrops
High-res, well-branded panels with product visuals, brand messaging, and a clear CTA.
Roll-Up Standees & Signage
Reinforce product categories, QR-based lead forms, or schedule meetings.
Product Brochures & Flyers
Crisp layouts with specs, use cases, certifications, and contact info.
Corporate Profile Deck / One-Pagers
Ready-to-hand-out summaries of your company’s offerings.
Branded Merchandise
Pens, notepads, USBs, or sustainable giveaways — all subtly branded.
📩 2. Email Marketing Campaigns
Email is your low-cost, high-impact channel to get attention before the event and follow up afterward.
Email Campaign Strategy:
✔ Pre-Event Emailers
1 Teaser Campaign: “Meet us at CPHI Booth #XYZ”
2 Early Access / Meeting Scheduler
3 Product Launch Announcements
✔ During the Event
- Daily Recaps for internal teams or prospects
- Real-time appointment reminders
✔ Post-Event Nurture
- Thank You Notes + Presentation Downloads
- Feedback Forms
- Follow-up Offers / Demos
Trilokana Tip: Segment your email lists by audience type (distributors, buyers, partners) and automate follow-ups with personalized content.
🤝 3. Sales Preparedness Toolkit
Your sales team must be equipped with the right tools to convert interest into qualified leads — on the spot.
What Sales Needs:
Digital Business Cards / QR vCards
Reduce physical clutter and enable instant contact saving.
Lead Capture Forms (with CRM integration)
Use tablets or QR-based forms linked to your CRM or Excel.
Product Comparison Sheets
Easy-to-share spec comparisons with competitors or portfolio ranges.
Interactive Sales Decks / iPads
Allow for quick, flexible presentations based on prospect interest.
Remember: CPHI leads are global. Have multilingual content or interpreters if needed.
📊 4. Marketing Strategy & Content Plan
Every asset should align to a clear pre-, during-, and post-event strategy:
Pre-Event:
- Social Media Teasers / Event Countdown
- Emailer Campaigns to Warm Leads
- Targeted Ads (LinkedIn, Google) to drive booth visits
During the Event:
- Live Social Media Updates (booth selfies, interactions)
- Hashtag Engagement (#CPHI + city-specific tags)
- Story Highlights for Instagram or LinkedIn
Post-Event:
- Thought Leadership Articles (like this one!)
- Client Testimonials or Case Studies from the event
- Drip Campaigns for captured leads
🚀 Why Work With Trilokana Marketing?
We don’t just design. We strategize, create, automate, and deliver — end-to-end.
At Trilokana Marketing, our CPHI-ready service package includes:
✅ Creative Design (print + digital)
✅ Email Automation Workflows
✅ Sales Collateral & Booth Branding
✅ Lead Capture + CRM Integration
✅ Post-Event Nurture Campaigns
Whether you’re launching a new product, building partnerships, or strengthening brand recall — we’ll help you make the most of your CPHI presence.
Ready to Get Started?
📞 Book a free consultation with our team
📩 Email: krishna@trilokana.com
🌐 Visit:- https://trilokana.com/
Let’s make CPHI your brand’s breakthrough moment.
