In 2025, Telegram Ads and the platform itself transformed significantly with advanced targeting, native ad formats, improved analytics, and brand-safe placements. Enhanced channels, bots, and mini-apps enabled seamless customer journeys, better engagement, and scalable monetization—making Telegram a serious performance and community-driven marketing platform.
Find below the list of new features implemented in Telegram advertising in 2025
Advertising
Ads appeared in the Telegram search bar
Ads were introduced in bots within the euro-based Telegram Ads cabinet
An advertising pixel was launched in Telegram Ads
Telegram introduced a built-in (almost) ad marketplace for seed placements
Banner ads appeared in the TON and Stars Telegram Ads cabinets
Text ads inside videos were launched
The ability to run ads targeting similar bots was introduced
New Features
A “Similar Bots” tab appeared in Telegram
Video covers, links to specific moments in videos, and resume playback from where you left off were added
Group video calls were introduced
The ability to connect chatbots to a personal account to process inquiries faster was added
Voice message trimming was introduced
Interactive task lists appeared
Global search across all channels and their posts was launched
The ability to pin songs to your profile was added
A marketplace for buying crypto stocks of international companies was launched
Live streams in Stories appeared
Paid messages and paid comments were launched in Telegram
This year, Telegram’s monthly audience finally surpassed 1 billion users
If you plan to run Telegram Ads check out our existing presentations below.
Trilokana Marketing_Telegram Ads Strategy TM – https://bit.ly/telegramtm2
Trilokana Marketing _EUR Cabinet Presentation –https://bit.ly/tmeurcab16dec
If you plan to run Telegram Ads using either TON or Euro Cabinet. ContactUs.