Many advertisers jump into Amazon Ads without a clear strategy, only to be disappointed by high costs and low conversions. Let’s look at the top 5 mistakes sellers make—and how to avoid them.
- Not Optimizing Product Listings Before Advertising
Your ad brings the shopper to your product page. If your listing is unconvincing or incomplete, they’ll bounce. Make sure your titles, images, and bullet points are top-notch.
- Using Broad Match for All Keywords
Broad match keywords often bring irrelevant traffic. Without exact or phrase match, your ads may be shown for unrelated searches.
- Ignoring Negative Keywords
Failing to add negative keywords means wasting money on clicks that will never convert. Regularly update your negative keyword list.
- No Campaign Structure
Lumping all products into one campaign makes optimization impossible. Group products by category, price range, or performance to fine-tune bidding and budgeting.
- Not Monitoring Campaign Performance Regularly
Many sellers set up campaigns and forget them. Amazon ads need weekly (if not daily) reviews to adjust budgets, bids, and targeting.
Conclusion
Avoiding these five mistakes can be the difference between losing money and making a strong ROI with Amazon Ads. Keep testing, optimizing, and learning to make the most of your ad spend.
