A Strategic SEO Journey for a B2B Fintech SaaS Leader

This case study explores how a data-driven SEO strategy significantly increased brand awareness and lead generation for a leading provider of the Autonomous Finance Platform (AFP) for Fortune 500 Companies in North America and EMEA.

Client Challenge:

The client aimed to leverage organic search to:
● Enhance Brand Visibility: Become a more prominent player in the search engine results pages (SERPs) for their target markets.
● Generate Qualified Leads (SQLs): Attract potential customers actively searching for solutions related to Autonomous Finance Platforms.

SEO Strategy Implementation:

A comprehensive SEO approach addressed key website optimization areas:

Keyword Research: In-depth research identified high-intent keywords related to AFP and the CFO’s needs. This ensured the website targeted search terms with strong conversion potential.
Technical SEO Audit: Utilizing tools like Google Search Console, Google Analytics, Screaming Frog, and SEMrush, we conducted a thorough website analysis to identify and address technical issues:
Streamlined Indexing: Removed unnecessary and irrelevant pages from search engine indexes.
Enhanced Speed: Improved website loading speeds for both mobile and desktop users.
On Page:
- Standardized Metadata: Optimized meta tags, descriptions, and keywords for all pages, ensuring clarity and relevance.
- Strategic Linking: Mapped pages to targeted keywords and strengthened the website’s internal linking structure.
- Anchor Text Optimization: Aligned anchor texts with the high intent keywords.
Content Optimization:
- Existing content: Optimized to target the identified keywords.
- New content generation: Targeted transactional and informational intent keywords with a team of 5 resources.
Off Page:
- Backlink Clean-up: Removed irrelevant and harmful backlinks to improve website authority.
- Tools Used: Google Search Console, Bing Webmaster tools, Google keyword planner, SEMrush, Moz, Google Analytics, Screaming Frog.

Results: The implemented SEO strategy yielded impressive results:

300% Increase in Organic Traffic: Over 24 months, organic website traffic from search engines soared by a significant 3X.

Keyword Ranking Explosion: Within just six months, the number of Top ranked keywords skyrocketed from nearly 1,000 to a remarkable 3,000+ across North America and EMEA markets.

Conclusion:

This case study demonstrates the effectiveness of a data-driven SEO strategy in achieving significant brand visibility, lead generation, and market leadership for a B2B software provider. Through a combination of technical optimization, strategic keyword targeting, and content, the client is well-positioned to experience continued success in the ever-evolving digital landscape.