400 valid B2B leads generated for a Pharma Software Company

1. Website Redesign and Content Creation  

Pharma’s outdated website was redesigned to reflect the cutting-edge nature of their offerings. The redesign focused on: 

– User Experience (UX): The new website was optimized for easy navigation, showcasing the company’s AI-driven software solutions through visually appealing designs and clear messaging. 

– SEO Optimization: The redesign incorporated best SEO practices to ensure better rankings on search engines, improving organic traffic. 

– Content Hub: A comprehensive content hub was developed to house case studies, whitepapers, blog articles, and video tutorials. This helped the Pharma position itself as a thought leader in the pharma-tech space. 

2. Video Content Creation  

To demonstrate the impact of their software,  Pharma company launched a series of videos featuring customer success stories, tutorials, and explainer videos on how their AI algorithms accelerate drug discovery. These videos were integrated across the website and used in paid marketing campaigns to boost engagement. 

3. Case Studies and Whitepapers  

The Pharma company developed detailed case studies showcasing how their software helped pharmaceutical companies reduce time-to-market for new drugs by leveraging AI algorithms. Additionally, they published whitepapers on AI applications in clinical trials and drug development, positioning themselves as industry experts. 

4. Paid Marketing Campaigns  

A multi-channel paid marketing strategy was implemented across: 

– Facebook Ads – Targeted ads focusing on  core audience in the pharma and biotech sectors, with custom audience retargeting campaigns. 

– Google Ads – Search and display ads targeting specific keywords related to pharmaceutical software, clinical trials, and AI solutions for the pharma industry. 

– LinkedIn Ads – A B2B marketing campaign was run targeting decision-makers in pharmaceutical companies, leveraging LinkedIn’s precise audience targeting.    

Retargeting and Remarketing   

To ensure a higher conversion rate, remarketing campaigns were set up on Facebook and Google, targeting users who had previously visited the Pharma website. This strategy significantly improved lead conversion rates. 

5. Database and CRM Integration  

To streamline lead generation,  used Easy Leads, a database that provided high-quality pharma industry contacts. Cold calling campaigns were initiated to nurture leads directly into the CRM. 

– CRM System Implementation: A robust CRM was integrated into their workflow, allowing for real-time tracking of customer interactions and automated follow-ups. The CRM also enabled integration with paid marketing campaigns, improving the efficiency of lead management. 

6. Webinars, Offline Events, and CRM Integration  

The hosted webinars on AI in drug discovery, attracting pharmaceutical professionals and researchers. For offline events such as industry trade shows and stalls, they integrated their CRM to capture leads in real-time, allowing the sales team to immediately follow up with interested prospects. 

Real-time CRM Integration: All leads from webinars and offline events were synced with the CRM in real-time, ensuring that the marketing and sales teams had up-to-date information on every lead’s journey