10x increase in organic and local traffic for online plant company

To address these challenges, we implemented a multi-faceted SEO strategy focused on driving organic growth and increasing search engine visibility. Our strategy included targeted keyword research, on-page optimization, content creation, local SEO enhancements, and technical improvements. Comprehensive Keyword Research 

We began with in-depth keyword research, identifying high-intent keywords relevant to exotic flowers, floral arrangements, and gifting occasions. This included product-specific terms like “luxury flower delivery,” “rare orchid arrangements,” and “same-day exotic flower delivery.” 

• Actions Taken:
  1. Identified long-tail keywords with lower competition but high purchase intent.
  2. Focused on location-based search queries for flower delivery.
  3. Mapped keywords to product categories and blog content to drive both transactional and informational searches.
  4. On-Page SEO Optimization
     We optimized the website to ensure it adhered to SEO best practices. This included improving title tags, meta descriptions, headers, and alt texts for images. We also revamped product pages to highlight key selling points and encourage higher click-through rates.
• Actions Taken:
  1. Optimized product pages for targeted keywords and added rich meta descriptions to improve click-through rates.
  2. Enhanced image optimization by adding keyword-rich alt text for all product images.
  3. Improved internal linking structure to direct traffic to high-converting pages and distribute link equity.
• Content Creation & Blogging
  • We developed an SEO-driven content calendar that focused on seasonal trends, floral care tips, and occasion-based gifting guides. Blog topics included “The Best Exotic Flowers for Anniversaries” and “How to Care for Orchids at Home,” which captured traffic for informational and transactional search queries.
• Actions Taken:
  1. Published blog posts optimized for long-tail keywords.
  2. Created seasonal and holiday-specific content to capture high-demand traffic spikes.
  3. Developed informative guides that attracted backlinks from related industries, improving domain authority.
• Local SEO Enhancements

The business was expanded to cater to local customers for special events like weddings, corporate functions, and same-day deliveries. We optimized their Google My Business (GMB) profile and ensured local citations were accurate across directories. 

Actions Taken: 

• • Optimized Google My Business listing with updated information, high-quality images, and customer reviews.
  • Added local keywords to product and service pages.
  • Improved NAP (Name, Address, Phone) consistency across the web, building authority in local searches. 
• Technical SEO Improvements

We conducted a full technical audit of the website, addressing speed issues, broken links, and mobile responsiveness. Given the increasing importance of mobile searches for the floral industry, we focused on ensuring a fast, seamless experience across devices. 

Actions Taken: 

• Improved page load times by compressing images and optimizing code.
• Addressed crawl issues, fixed 404 errors, and improved site structure to facilitate easier indexing.
• Enhanced mobile responsiveness to ensure smooth user experience across smartphones and tablets. 

Exoticflora’s success highlights the power of an integrated SEO strategy that includes keyword optimization, high-quality content creation, and technical improvements. By targeting both local and national markets, we helped them increase their organic visibility and drive more sales through search engines. 

By implementing a comprehensive SEO strategy tailored to Exoticflora’s business needs, we were able to significantly boost their organic traffic and drive meaningful growth. If you’re looking to increase your brand’s visibility and sales through organic search, Trilokana Marketing can help create a customized plan that delivers measurable results. Contact us today to get started.