Here’s the latest update in Google Ads for June 2024.
Google has introduced several significant updates aimed at enhancing ad performance and user experience. Here’s a quick overview:
Brand Inclusions and Exclusions
Google has renamed brand restrictions to brand inclusions for better clarity. This change simplifies the management of brand-related search terms. Advertisers can now clearly indicate which brands to target or avoid, enhancing the precision of their ad campaigns.
Handling Misspellings
Previously, advertisers had to manually exclude every possible misspelling of their keywords. With the new update, Google will automatically exclude misspellings when negative keywords are added. Moreover, misspellings will now appear in search term reports, providing advertisers with more data for optimizing their campaigns. This change will make about 9% more search terms visible, improving overall campaign management.
Impact on Broad Match Keywords
By refining how brand queries and misspellings are handled, Google seems to be encouraging the use of broad-match keywords. This could lead to more automated and efficient ad placements, as broad match keywords allow Google to show ads on a wider range of related search terms.
Shift Towards Automation
The recent updates suggest a move towards increased automation in Google Ads. With features like Performance Max, which automates various aspects of ad management, Google is streamlining the process, potentially reducing the need for manual keyword adjustments.
Conclusion
These updates represent a net positive for most Google Ads users, providing better control, visibility, and efficiency in managing ad campaigns. As Google continues to refine its platform, advertisers can expect more tools and features aimed at optimizing ad performance and simplifying campaign management. Contact us to manage and run Google Ads for your business.
