Telegram Ads has quickly become a powerful platform for businesses and channels looking to reach highly engaged audiences. When launching campaigns, you can choose between two types of advertising accounts: one in Euros and the other in TON (Toncoin). Both accounts allow you to run ads, but they differ in targeting capabilities and country availability. In India as of 5th Sep 2025 only TON accounts are allowed and EURO accounts are not allowed.
Let’s break down how each works 👇
💶 Euro Advertising Cabinet
The Euro account is most relevant if you are promoting in Russian or Uzbek. Within this account, you’ll find two primary types of targeting:
- Target Users – Focused on reaching specific audiences.
- Target Channels – Focused on promoting within selected Telegram channels.
⚠️ Important: You cannot combine both targeting methods in a single campaign.
Targeting Options in Euro Accounts
- Geotargeting – Choose users based on country or city. Currently, ads can be targeted to Russia and Uzbekistan.
- Language – Display ads only to users who have a certain app language selected (e.g., Russian speakers with Russian set in Telegram).
- Topics & Interests – Target based on major public channels users are subscribed to (sports, tech, fashion, etc.).
- Channel Audience – Reach subscribers of specific channels across their entire subscription base.
- Device Types – Segment ads for iOS, Android, Desktop, or Mobile.
- Exclusions – Exclude users by interest, block certain channels, or avoid sensitive categories like politics.
- Channel Language & Theme – Focus on channels with specific publishing languages or themes.
- Target Channels – Add up to 100 specific channels by username (without @ or links).
This flexibility makes the Euro cabinet well-suited for advertisers aiming to run localized, interest-based campaigns.
TON Advertising Cabinet
The TON cabinet works differently. Here, you can only target specific Telegram channels directly. However, it comes with some unique advantages:
- Ads can run in any language (including Kazakh, English, etc.).
- Channels with 1,000+ subscribers can be added manually.
- Telegram will also suggest channels with similar themes.
- You cannot edit channel lists once a campaign is active (copy campaigns to adjust).
- Campaign statistics are shown as a whole, not per channel.
- ✅ If you want per-channel stats, create a separate campaign for each.
Expert Tips
- Put large channels in separate campaigns for better budget control.
- Group smaller channels together.
- Budgets can be reallocated mid-campaign if results are weak.
The TON cabinet is ideal for advertisers who want multi-language flexibility and prefer direct placement in specific communities.
⚖️ Which One Should You Choose?
- Choose Euro Cabinet if you’re targeting Russia or Uzbekistan, want geo-based targeting, or need detailed segmentation by interest and device.
- Choose TON Cabinet if your campaign is multi-language, focuses on direct channel placement, and you want flexible budget reallocation.
🚀 Final Word
Telegram Ads gives you multiple ways to reach a highly engaged audience. Whether through the localized Euro cabinet or the global TON cabinet, the right choice depends on your campaign goals, language preferences, and targeting needs.
Are you planning to run Telegram ads, at Trilokana Marketing we can help. Checkout our Manpower Pricing for various services
You can check our Successful Case Study and Blog Articles
Blog Articles
Want to know more about Telegram Ads, Read our latest blog articles on Telegram Advertising.
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