In today’s fast-paced digital marketing landscape, running campaigns across multiple platforms like Google Ads, Meta (Facebook/Instagram) Ads, LinkedIn Ads, and others has become the norm. However, integrating campaign data from these diverse sources into a centralized dashboard is crucial for effective performance analysis, reporting, and optimization.
Fortunately, several powerful software tools are available that allow marketers and agencies to aggregate, normalize, and analyze advertising data across platforms in real time. In this article, we’ll explore some of the top software tools to integrate campaign data from multiple ad platforms—their features, pros, cons, and pricing.
Overview: Supermetrics is a well-known data integration tool that connects marketing platforms to BI tools, Google Sheets, Excel, and data warehouses.
Supported Platforms: Google Ads, Facebook Ads, LinkedIn Ads, Instagram, Twitter, Microsoft Ads, TikTok Ads, Pinterest Ads, and more.
Key Features: Plug-and-play connectors for spreadsheets and data visualization tools
Easy automation of data transfers
Scheduled refreshes and report automation
Pros:
- No coding required
- Extensive documentation and support
- Works well with Google Data Studio and Looker
Cons:
Can get expensive for agencies with many clients
Initial setup requires understanding of data mapping
Pricing:
Starts at $39/month, with custom pricing for enterprise plans.
Overview:
Funnel.io is a marketing data hub that collects, cleans, and sends data to your choice of reporting or analytics tools.
Supported Platforms:
Over 500+ data sources including Google Ads, Facebook Ads, LinkedIn Ads, Twitter, Amazon Ads, and more.
Key Features:
Automated data collection and normalization
Powerful data transformation capabilities
Integration with data warehouses and visualization tools
Pros:
- Scalable for large agencies and enterprises
- Robust support and account management
- Clean UI and intuitive dashboard
Cons:
Premium pricing model
Slight learning curve for beginners
Pricing:
Starts at $399/month, with tailored enterprise options.
Overview:
Windsor.ai focuses on marketing attribution and data integration, offering real-time data connections to multiple platforms.
Supported Platforms:
Google Ads, Meta Ads, LinkedIn Ads, HubSpot, TikTok, Twitter, Bing, and more.
Key Features:
Advanced marketing attribution modeling
Seamless integration with Looker Studio, Tableau, Power BI
Real-time data streaming
Pros:
- AI-powered attribution analysis
- Real-time cross-platform data
- Affordable compared to some competitors
Cons:
Attribution modeling requires proper setup
Interface may be overwhelming initially
Pricing:
Free plan available, premium plans start at $19/month.
Overview:
Adverity is a powerful analytics platform designed for data-driven marketers. It focuses on unifying data from multiple sources.
Supported Platforms:
Supports hundreds of data sources including all major ad platforms and analytics tools.
Key Features:
AI-based data cleaning and mapping
Strong ETL (Extract, Transform, Load) capabilities
Custom dashboards and reporting
Pros:
- Enterprise-level scalability
- Deep integration options with cloud warehouses
- Granular control over data flows
Cons:
More suitable for large organizations
Cost may not be justified for small businesses
Pricing:
Custom pricing based on requirements.
Overview:
Improvado is built specifically for marketers and analytics teams to centralize all their marketing data without coding.
Supported Platforms:
Google Ads, Facebook Ads, Instagram, LinkedIn Ads, TikTok Ads, YouTube, Snapchat, and more.
Key Features:
Marketing-focused ETL platform
Granular data extraction options
Dedicated customer success team
Pros:
- No-code platform
- 300+ data source connectors
- Excellent customer support
Cons:
Premium pricing
Not ideal for small-scale marketers
Pricing:
Starts at around $500/month, varies based on usage and scale.
Overview:
Whatagraph offers beautiful, automated marketing reports by connecting various ad and analytics platforms.
Supported Platforms:
Google Ads, Meta Ads, LinkedIn Ads, YouTube, Twitter, and many more.
Key Features:
Drag-and-drop reporting
Scheduled automated reports
Custom branding for agencies
Pros:
- Extremely user-friendly
- Ideal for agencies and freelancers
- Fast setup
Cons:
Limited customization compared to tools like Funnel or Adverity
Reporting focused, not full ETL
Pricing:
Starts at $199/month.
Overview:
Databox is a business analytics platform that pulls data from various sources into one real-time dashboard.
Supported Platforms:
Over 100 integrations including Google Ads, Facebook Ads, LinkedIn Ads, HubSpot, Salesforce, and more.
Key Features:
Mobile-first dashboards
Goal tracking and performance alerts
Pre-built templates for faster insights
Pros:
- Easy to use for marketers and execs
- Mobile app for real-time monitoring
- Free plan available
Cons:
Not built for heavy data transformation
Limited customization in free tier
Pricing:
Free for 3 data sources, paid plans start at $72/month.
Conclusion: Choosing the Right Tool for Your Business
The best campaign data integration tool depends on your business size, budget, and technical requirements:
| Use Case | Recommended Tool |
|---|---|
| Small businesses & freelancers | Supermetrics, Databox, Windsor.ai |
| Marketing agencies | Whatagraph, Improvado, Funnel.io |
| Enterprises & advanced users | Adverity, Funnel.io, Improvado |
Before selecting a platform, assess your reporting needs, data volume, and preferred BI tools. Most providers offer free trials or demos—use them to test integrations and dashboard capabilities.
Final Thoughts
Data integration is no longer a luxury—it’s a necessity for performance-driven marketing. By centralizing your advertising campaign data from Google Ads, Meta Ads, LinkedIn, and others, you gain full visibility and can make faster, more informed decisions. The right tool not only saves time but also unlocks powerful insights that drive ROI.
At Trilokana Marketing, we provide manpower support in setting up these tools, integrating with various ad-platforms and managing these tools for improved performance. Contact us if you would like to know more
